JaxThe rise of the CXOCEO, COO, CMO, CIO, CTO, CFO… These are commonly-used acronyms referring to key members of the C-suite in a typical corporation. Being…Nov 23, 2016Nov 23, 2016
JaxHarnessing the power of smellFor as long as one can remember, branding has always been hailed for its effectiveness in terms of visual and verbal appeal, allowing for a…Nov 16, 2016Nov 16, 2016
JaxFintech is great, but first speak EnglishSo you have probably heard of the term ‘Fintech’, which is fast becoming the hottest topic in many business circles. Short for ‘Financial…Nov 14, 2016Nov 14, 2016
JaxStop being ‘artisanal’, start being genuineFinally, the weekend is here. Thinking of having a nice meal as a treat for having worked hard over the past few days? Look no further, and…Nov 11, 2016Nov 11, 2016
JaxThe evolution of luxuryLuxury has traditionally been heavily associated with privilege, indulgence and exclusivity. In the social context, luxury as a term has…Nov 10, 2016Nov 10, 2016
JaxIs branding only necessary for the big boys?When pitching to a prospective client, or even just trying to explain what branding really entails to another party, branding professionals…Nov 8, 2016Nov 8, 2016
JaxThe age of immersive retailAs consumers become more and more digital-savvy, retail brands must constantly seek new ways to deliver unique experiences through their…Nov 8, 2016Nov 8, 2016
JaxinPersonal BrandingLeading by example, CEO-styleLook at the ever-present Apple logo, and Steve Jobs in his black turtleneck and trademark glasses comes to mind. Think of the brand Virgin…Nov 7, 2016Nov 7, 2016
JaxCulturalising your brandApple, Facebook, Google, Zappos, Starbucks, P&G, SAP, 3M. What do all of these companies have in common? Apart from the well-known fact…Nov 5, 2016Nov 5, 2016
JaxVirtual reality, for real?In the fast-paced world of today, it is no surprise that the knowledge of humankind has grown and blossomed by leaps and bounds…Nov 4, 2016Nov 4, 2016