I 100% agree that Apples initial product launches always gained huge traction and “hype”. But it’s unfair to say Apples innovation has become stale, I think the main reason why there isn’t as much excitement around Apples releases now is due to the fact that multiple companies offer a similar product. Apple leaped ahead launching the iPhone when a mobile was just used for calls and texts but now there’s thousands of devices all offering what at one time only Apple could deliver. All that’s happened is that the competition has caught up, which is the best result a consumer can ask for.

More Innovation and more options.