Web Designer. Runner.
Personas are all about building empathy amongst your team. Great software gets made when the people who make it care about the people who use it. That means during every meeting, when making any decision, in every design and with every line of c…
…o-do lists (with items that get crossed off as the user completes them), or completion meters (like LinkedIn’s infamous “thermometer of agony”), or some combination thereof.
When you address UNCERTAINTY with FLEXIBILITY, you generate RESILIENCE.