We have adopted a fancy word “Schadenfreude” describing experienced joy sparked by the misery of others. It’s hard to believe that instead of hiding it, we actually acknowledge it exists and openly talk about it.
This Sucks and I’m Sorry.
Anna Sabino

So what can you do if you don’t want to build your brand around people’s misery? Like, for instance, trying to help others gain more self confidence, build their brand or become more physically fit while traveling the world. How does one keep the readers interested in those articles without seeming too clickbait-y or generic or straight up lame?

Would love your thoughts on this Anna!

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