New Media Ethics Code

Individual Jacob MacLellan created this document in hopes of accomplishing accurate, fair, and thorough journalism- also known as ethical journalism.

As new media (twenty-first century technology like the internet, mobile applications, social media, and blogs) usage increases it is essential that a code of ethics is presented in order for published material to remain informative, verifiable, and fundamentally moral.

Social Media

· Only retweet verified information, from a verifiable source.

· You may retweet another users tweet, however if they do not want their name published, you must honor their wishes.

· When contributing to unverifiable information, always refer to the original post to reveal your position.

· When posting biased/opinionated tweets- always include source/author to separate your views from everyone else’s.

· Never contribute to racist, homophobic, or hurtful behaviour of any kind on social media.

· Do not promote violence.

· Do not violate children (those under the age of 18).

· When posting photos, acknowledge those in the photo in order to adhere to privacy laws.


  • As contributors to a public medium, always try to verify facts. Accuracy is of utmost importance to journalism. It is your duty to people to share true, and verified information.
  • In the case of sharing false information, acknowledge the mistake, or edit the original article, post, or photo.
  • Always include the original source.
  • Obtain as much proof/evidence possible to support your claims. If requested, provide these documents to support yourself and/or your brand.
  • If an edit is performed, make it known to the audience. Journalism is not about hiding- always inform the public.
  • Try not to remove posts, articles, etc unless a large group requests for the removal.
  • If you are posting satirical information, make it known. In order to keep your comedic integrity it does not have to be in bold letters and the top of the article- just include it.


  • If any one wishes to remain anonymous/unseen do not post the content, or take alternative measures to keep them private (i.e blurring them out, referring to them as anonymous, altering their voice, use pseudonyms).
  • Always keep minors out of the public eye, unless granted parental or guardian permission. If the child says no, always adhere to their wishes.
  • Avoid using personal information.
  • Always ask for personal information if it is essential. If they deny your request, you cannot use it.
  • Make it known if you are acquiring cookie data.
  • Be transparent with how you collected information.
  • Reveal who you are going to be sharing this information with. If it is another source, make them known as well.
  • People must have the means to alter their claims, their information, or anything they provide you.
  • Give people the option to opt out of email communications.


  • Use a by-line whenever possible.
  • Identify the difference between opinion and fact.
  • Adhere to the audiences needs when applicable. Your job is to serve the publics interest, so always listen to them.
  • Do not mislead the readers. If that is the goal of your piece, make sure it is known. Refer to accuracy.
  • Do not alter photos, or sound, unless requested. Refer to privacy.
  • When correcting a piece, stay accountable. Make sure people know an edit has been performed.
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