Jacob ZieglerMy Beef with A&W Canada’s Difficult to Use AppIn recent years, A&W has created a reputation for being the first to market to bring new and innovative solutions to their restaurant…Mar 22, 2023Mar 22, 2023
Jacob ZieglerAbercrombie + Glitch: How Abercrombie Found Loyalty on TikTokDecember 31st, 2021 was one to remember. In year two of a seemingly never-ending pandemic, millions ended up spending New Year's Eve at…Jan 5, 2022Jan 5, 2022
Jacob ZieglerinRTA902 (Social Media)From Movies to Memes: Examining Netflix’s Social Media StardomNetflix’s introduction of streaming was a disruptive, innovative, and risky approach to the movie rental industry. This same unconventional…Apr 18, 2018Apr 18, 2018
Jacob ZieglerinRTA902 (Social Media)A Letter to My 11 Year Old SelfDear 11 year old self,Apr 5, 2018Apr 5, 2018
Jacob ZieglerinRTA902 (Social Media)The Power of a Hashtag: How WestJet Soars High Above Competition in Organic Engagement and Brand…Their prices aren’t the only thing that sets WestJet apart from the rest.Mar 15, 2018Mar 15, 2018
Jacob ZieglerinRTA902 (Social Media)How “Built To Serve” Garnered Ram All the Right Talk for All the Wrong ReasonsMaybe using the same speech in which Martin Luther King Jr. sardonically states, “In order to make your neighbors envious, you must drive…Feb 15, 2018Feb 15, 2018
Jacob ZieglerinRTA902 (Social Media)How The Rock Can Seriously Become the POTUS Thanks to Social MediaThe Rock is just as much a pro at his social media game as he is at acting. With a presidential race potentially on hand, his existing…Feb 1, 2018Feb 1, 2018