3 Websites with Super Cool Content that Every Brand Should Learn From
I’m a content writer. That means I go through tons of websites in my research process. And I’ve come across too many websites with content that makes me shrug my shoulders and go, “Meh.” At the same time, I’ve also chanced upon websites with the most brilliant copy that would captivate me not just as a content writer, but as a consumer.
Based on these personal observations alone, I’ve come to realize just how powerful content is to leave a lasting impression on consumers. If I, as a consumer, had to choose between two companies that sell the same stuff at the same price, I would go for the one that isn’t like every other brand. This would be the brand that has some individuality and spunk in their website design and content.
I’m not going to bore you with stats and figures, because if you’re reading this, you’ve already read tons of articles with useful studies and statistics. So you already know the importance of content for your business. Instead, I’ve decided to put together a list of actual examples that you can learn from. Better yet, I’ve included actionable takeaways that you could put to good use. Check them out:
#1: Fronks
I recently chanced upon the Fronks website when researching websites with interactive designs. What immediately caught my attention was the simplicity of the overall layout, which makes the visual elements and text content stand out.
If you read through the content, you’ll be able to see that it follows the same rule of simplicity. The homepage directly talks about what the products are i.e. organic nut milks. It also talks about the unique selling point, which is the fact that they “make ’em fresh.”
Here, they make no attempt to use fancy terms or go on and on about the production process. They just tell it like it is in a conversational tone and keep it casual by using the informal version of “them.”

I also love the way they talk about each product. Instead of just displaying the product name, they’re talking about each product as if they’re showing it to someone who’s just arrived at their store. The content is fun and casual, not to mention that it’s simple without losing individuality. There’s a lot of personality infused into it.
What to Learn: Sometimes simplicity can be the exact element that makes you stand out from the competition. Keep your content short and straight to the point without droning on and on about what your product does. But use your unique brand voice so the content doesn’t sound bland.
The goal is to make sure that your visitors can immediately understand what your product is and what makes it special just by reading the content on your site. They should be able to easily process the information and remember it. So keeping things short, simple, conversational, and to-the-point can make all the difference.
#2: BarkBox
I’m not partial to the BarkBox website content just because I love dogs. Okay, perhaps just a little bit. But if you go through their content carefully, you’ll see why I’ve included them on the list. BarkBox is a subscription service that delivers carefully-curated toys and treats for dogs. And their website content is perfectly in tune with what they do.
They don’t just talk about what they do. Instead, they talk about it in a way that their target-audience i.e. dog-owners would appreciate and find relatable. For example, there’s a line about how their dogs “will never look at a cardboard box the same way again” after receiving a BarkBox. At the same time, they’re not trying too hard to use dog-owner language in every single section.

My favorite section of their content is in the customer support section. They use a headline telling visitors that their pack has their back. After this, they describe the product replacement term in one simple sentence. They follow this up with a catchy line about no-fuss returns that will guarantee that there are “no disappointed pups.”
It’s catchy, clear, and straight to the point. To top it all off, the call to action invites visitors to “chat with a pack member.” This portrays the brand as a family in a term that dog owners will understand and appreciate.

What to Learn: Use the language of your target audience without sounding corny. There is such a thing as trying too hard, which can result in content that looks silly and unappealing. Perfectly balance normal talk with the kind of language that your audience will appreciate. Use relatable references every now and then to address their pain points, so they can make an emotional connection with your brand and content.
#3: Baron Fig
Baron Fig would make it on the list even if I weren’t such a huge fan of stationery. Their content is playful and direct with a lot of visual elements that make it easier for visitors to engage. Take for example their “Our Story” page. There’s a big bold headline saying that they make tools for thinkers, which tells people exactly what they’re all about.
They’ve added a side note telling the visitor that if they have thoughts, they are a thinker. So in a way, they’re saying that the products they create are for everyone.

As you scroll down, you’ll find more reasons to love their content. They’ve turned their story into a list and kept it playful with a hypothetical question about lists. The list format itself is great because it improves readability and makes it easier for visitors to scan the content.
Instead of displaying a block of text, they’ve made the information easier to process using visual elements. For instance, they’ve showcased a visual graph of the feedback cycle to showcase how big of a role the community plays in the product development process.

What to Learn: Keep things playful and direct to make your content more engaging. In case you need to convey a lot of information, opt for lists and visuals so people can consume and process it much more easily.
Can You Do Better?
You’ve seen three of my favorite websites with content that won me over. And I’ve noted down some of the important takeaways from these examples. Now you have a fair idea of what good content looks like and how your brand can stand out with creative and compelling content. Do you think you have what it takes to one-up these brands? Let me know in the comments below.