How to Get Your Business On the First Page of Google
Every business is crazed about getting to one place — the first page of Google search results. And we can understand why. Hubspot says that 75% of people never even go to the second page of the Google search results. So if you don’t get to the top quickly, there’s a very little chance that you’ll ever get noticed.
To be fair, when SeedX experts were gathering information for this article, the Internet wasn’t very positive about the whole idea of getting a business on the first page of Google fast. In fact, many specialists call it idealistic and say that businesses that rely only on the organic ways of promoting their services are pretty much doomed to be buried on the second and the following pages of Google search results.
However, we don’t think that there’s any reason to be so pessimistic. Google is a very powerful platform, with 68 thousand searches every second and over a trillion searches a month. Businesses use social media for advertising, but the most efficient way to promote their services is still to use Google, as it’s the quickest way to gain the attention of large audiences. All they should know is how to use it right.
If you’ve been trying for some time to get on the first page of Google and have failed, there are multiple reasons for that:
- you have no domain authority;
- a poorly elaborated your backlink profile;
- you are not aware enough about organic and inorganic traffic.
Getting on the first page of Google search results requires a good knowledge of different ways how to get there. But don’t worry, we’ve got you covered. Our experts have done the research to help you understand better how to promote your business and get it on the first page of Google.
Extend your keywords
It’s well-known that using SEO the right way can skyrocket your traffic. SEO deals with using the right keywords in order to boost organic traffic to your website. However, to do it right, you need to understand the difference between short-term SEO keywords and long-tail keywords.
For a better understanding of the difference between short-tail and long-tail keywords, let’s take a look at the following chart:
Image credit: Union Street Media
Shorter keywords that consist only of 1 or 2 words, can bring you a higher competition, though they will also cost you a lot. In the meantime, more descriptive phrases result in a higher probability of conversion. For example:
- Short-term keyword: SEO Guide
- Long-tail keyword: SEO guide for beginners
Long-tail keywords require specification. A standalone long-tail keyword doesn’t work miracles, but including several of them will do the trick. How do you compose the right long-tail keyword?
- mention your audience: instead of just putting a target word, connect it with the audience;
- mention the purpose: describe the target keyword by adding its purpose;
- add the key feature: connect the main keyword with its distinctive feature.
Let’s take a look at how it works:
As you can see, in the example on the left the search results are overcrowded with high-profile popular websites, while the results on the left are represented by less popular websites. And all we did was add a target audience to three main keywords.
Long-tail keywords are more effective because they target more specific information and result in more specific search results. So if you want to get your business on the first page of Google, opt for long-tail keywords.
Incorporate inbound links
Including inbound links in your content is a great organic way to boost your website and to get it to the first page of Google results.
Inbound links are an important part of SEO, but there are several reasons why they might not be working for your website:
1 — you include the low-quality links: spammy links and links to the websites that are not credible will do you a lot of harm. But you can never know how Google will interpret an inbound link. To increase its chances, make sure that the link is:
- trustworthy: it offers an expert opinion on the issue;
- authoritative: it specializes in particular fields;
- relevant: it has a logical connection with your content;
- reliable: other websites share links from this source.
2 — your inbound links share poor content: the major purpose of the SEO is to identify original content and promote it. So if you share low-quality content, this bad decision will drag your website down as well.
3 — spammy anchors: an anchor is a clickable text with a hyperlink. Using an anchor will determine how your website will be identified by search engines. If the anchors in your content do not bring value to the users, Google will lower your rankings. Google determines two types of anchors: editorial (that have relevance to the content) and paid (that make a reader seem that they are relevant, but they are not). Editorial anchors positively influence your Google search results, while paid anchors are a great danger to your website’s rankings.
The Quality & Quantity Rule
The number of inbound links in your content directly determines the success of your SEO results. How much is enough? That depends on the length of your website and the topic of your content. There’s no definite number, but you should keep in mind that they all should be relevant and support your argument. Only then your inbound links can be justified.
The quality part is a little trickier. We’ve already mentioned that a credible inbound link should be trustworthy, authoritative, relevant and reliable. You can also give a link to a personal blog of an expert, as long as it’s justified and is in alliance with your content.
Keep in mind: Google has an algorithm that detects the websites with suspicious inbound links and low-quality links. The purpose of SEO is to rank websites and to provide the users with sources that are high in value. Thus, if you want to get your business on the first page of Google, make sure that your content is of a high quality and provides value to others.
Pave your way to the top with Google Ads
When we introduced our readers to the Google Ads campaign guide, we mentioned that it’s the most effective way to get to the top of the Google search results. By running a Google Ads campaign you pay Google to get you to the top.
Yes, working with Google Ads is not an organic way to put your website to the top of the search results. But it’s the fastest way for sure. Working with organic ways of promoting your website can take quite some time, while Google Ads can speed it up for you. This is also a great way to build brand awareness, as your business is advertised by Google. And Google is trusted by billions of people worldwide.
Google Ads welcomes the businesses with any budget. You can run your Google Ads campaign while still promoting your website with the help of organic traffic.
Get to work right away!
Getting your business on the first page of Google requires a lot of work on your content. Providing your visitors with high-quality readable and valuable content already assures good SEO results and helps you get to the top. So keep the work going and stick to our tips. They will help you get your business to the top.