Jacqueline O'Donnell
Unconventional marketer: #social #justice, #green and #Positive! #marketing for #business, #npau #nonprofit #socent. Love #socialmedia #inclusion #diversity
12 Principles of Positive Marketing
For social enterprise, non profit and social goodWhat is positive marketing? Many of us working in not-for-profit, social enterprise or socially-minded businesses accept marketing as a “necessary evil”. We understand that people need help to find the right products or services to meet their needs but we wish there was another way to do it! Positive marketing is an alternative approach to marketing for those of us trying to achieve social good.Jacqueline O'Donnell5 min read