2nd Week — Maison Plisson Project

Time to put these lessons to practice !

Maison Plisson

Maison Plisson is a high quality parisian grocery shop founded by Delphine Plisson in 2013. Their offer consists of more than 5000 products from France and Europe.

Maison Plisson’s :

• The Taste
• The Quality
• The Origin
• The Short supply chain and delivery
• The Modernity

The Brief

Maison Plisson’s vision is to design a user experience that goes above and beyond the e-commerce marketplace models that Amazon and other competitors (like Walmart) are offering.

They want to add value for their customers by finding a way to leverage their successful premium store model and replicate it into a differentiating digital experience.

Currently selling products on their own e-shop, Maison Plisson wanted a new feature to enhance even further their clients’ experience.

The work

Following the Design Thinking model we started by discovering the customers and potential customers

Empathize

We started with a quantitative survey in order to get as many datas as possible.

In the end, with 200 people answering, we decided to select only the most interesting and impactful ones based on their relationship with grocery shopping.

We were pretty amazed since we were not expecting those results. One of the most interesting to me was the attention to quality, before price.

Then, we conducted several interviews with grocery shopping customers and regular supermarket customers to get a more qualitative insight of them.

Three sentences were said that we found relevant and that we kept throughout the whole project.

Of course other caracteristics and datas were taken into account and used as functionnalities or design direction.

Define

After all these informations, we gathered them thanks to an affinity diagram and the we created a persona which would best convey the results. Meet Céline, a 35 years old girl living in Paris, working as a consultant with many Goals and Frustrations.

Based on Mélanie, we started to imagine what her day was to highlight her painpoints.

We created an empathy map as well as a quick user journey in which we could see some results popping out.

Mélanie at work late at night and then going back home discovering an empty fridge

The two main paintpoints were:

• At work knowing that no shops were open to do grocery shopping
• At home when the fridge is empty and with nothing else to eat other than instant noodle

Problem Statement

How might we help Melanie do her grocery shopping during her working week?

Ideate

Let’s go to the designer’s favorite part, ideating to find an answer to a problem. In order to find different ideas, we used several tools:

• Brainstorming
• Crazy 8
• Round Robin
• Worst Ideas

The results of this ideation phase were numerous, we let our mind wander from the most ridiculous and illegale ideas to the most precise.

In the end our solution should be:

• An app: since we wanted to make it convenient to order anywhere at any time
• An online pre prepared basket full of products: In order to get the right thing fast and with new products to discover
• At home/work quick delivery: To get what you want fast and where you want it

Prototype

Before starting to create our prototype, we had to organize it not to waste any time.

Therefore, we started with a site with the main menus displayed.

Then we continued with the User Flow, I loved this tool since it is, for me, the best way to answer the needs of the user. Each of his/her actions will be at each steps of the app.

After iterating and creating the best sitemap and userflow possible, we had a better understanding of what our app should be.

We then started to prototype our app with pen and paper first in order to modify the design faster and to test it quickly.

The goal was simple, limiting the number of screens for the experience to be as fast and easy as possible.

The result is 12 screens with pop ups, carousel usability and a little illustrations and text in order for the tester to understand what he is doing.

Test

We tested the project on ourself first, to find the functions which could be already modified. After running this test we asked several person to test it as if it was a real app.

We asked him/her a task to complete:

“Could you login, take a pre prepared basket with fish as the main ingredient”

Then, while the person was executing the task, we asked them to :

• Change the kind of fish
• Increase the weight of one ingredient
• Select the quick delivery to her home

While the person was testing the app, we asked the feeling of the app as well as what he/she understood about different pages. Then we also took notes on what the person were doing, the tasks they were having a hard time with and how the were reacting to the experience.

What was interesting was the fact that they would really use the prototype as a real app and use motions as one would use when using a real phone.

Next step will be the UI design to make it a real MVP and start the tests all over again to still perfect it.