The Problem

Earlier this year, we were presented with a new challenge — build a new e-commerce experience from scratch. While this is, of course, a difficult thing to do, it’s also an incredibly exciting prospect. We get to make all the technical decisions from technologies and frameworks used to build the site to how we’re going to host it to what kinds of monitoring would work the best for our needs. What might not immediately come to the forefront of one’s mind, however, is typography.

When working on an existing website, one normally doesn’t put too much thought in to how…