…to scale my company’s goals. Spend as much time with your employees as you can; make it a priority. I’ve talked a lot about how everything stems from the top when it comes to company culture. The same goes for creating context around your company. People will see and view your business by how you choose to make it happen and if you are able to spend a good amount of time with leadership and communicate your thoughts, it will trickle down.
What you have to do is reverse engineer: think back to the goal at hand. If you have a clear north star for your company, you can always refer to it when needed. And scaling that north star to everyone in the company, whether it’s an entry level employee or VP, is crucial to making sure the context stays consistent.