From Chemistry To Marketing?
When I tell people that I’m an Online Marketing Intern at RadiusOnline, most of them respond: “Why marketing?” And don’t get me wrong, it’s not because marketing is a bad field to work in or anything. In fact, it’s an awesome field! So why do so many people ask me this then? Well, it probably has something to do with the fact that I just graduated with a Bachelors Degree in chemistry. To be honest, I know it sounds crazy, but I promise that if you’ll just follow along with me I’ll show you that my leap from chemistry to marketing wasn’t quite that big.
“Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do.”
- Steve Jobs
Looking back on my four years of studying chemistry, I think there are three major things I learned that I have been able to apply during my time here at RadiusOnline:
1. Creative Passion
2. Scientific Method
3. Data Analysis.
Chemistry- In chemistry, you’ll find that oftentimes there isn’t a strict one-way to do anything. For example, in Organic Chemistry a typical situation consists of having a problem to solve, a tool box, and a plethora of blank space. As long as you use the tool box and arrive at an acceptable answer, you can build whatever kind of mechanism or synthesis that you want.
Marketing- In the same way, a big part of marketing is being able to grab a lead’s attention in a unique way, and this really requires a creative approach. I’m currently working on an email drip campaign, and one of the coolest things about this project is that I was given the creative freedom to organize, structure, and implement this campaign in the way that I see fit.
Chemistry- When you look at any scientific research article, you’ll see that it’s always structured in the same exact way: Observation, Hypothesis, Experiment, Analysis/Results, Conclusion.
Marketing- Accordingly, when you look at the way market trend research or A/B testing is done, you’ll see that the same type of experimental procedure is used. For an email drip campaign, a good portion of your time is spent observing numerous emails and creating a list of attributes that you think make these emails not only eye-catching but also relevant to your target audience. According to the scientific method, after making key observations, the next step is forming a hypothesis based on these observations. In the context of an email drip campaign, this means narrowing down your list of email attributes and copywriting email templates that you believe will elicit a positive response from your target audience.
Chemistry- From its conception, science has always been founded on the concept of evidence-based conclusions. Every scientific experiment will include a section for results analysis because this is the only way to support or refute your hypothesis with hard metrics and numbers.
Marketing- In the same manner, a big portion of digital marketing is made up of Search Engine Optimization (SEO), which provides a lot of these same metrics to the marketing that is done. (Tip: check out Moz’s comprehensive Beginners Guide to SEO). One thing that our SEO team at RadiusOnline does is provide our clients with web traffic analytics reports for their business website. However, in order to show our clients how their websites are performing, the SEO team needs to review large amounts of data, choose what is relevant, make conclusions based on this data, and present it in a way that is easily understandable.
In the end, I found that what I loved wasn’t necessarily the subject matter of chemistry, but the process of innovation and discovery that fueled it. By pursuing a career in marketing, I get to work in a field that not only provides me with different creative avenues but also capitalizes on many of the skills that I have started to learn from studying chemistry. And I am so excited to be starting this internship with RadiusOnline because we are moving “ever onward and upward.”
If you enjoyed this post, and would like to see some of my more creative work, check out my website: Jaegro.com