Don’t think you’re above needing a Hook. Nobody is. And most importantly, don’t think your prospective customers are above the Hook. We all …
…sponsibility when those decisions turn out in unexpected ways. Responsibility means accountability. Designers should be quick to take credit for success, and not conspicuously quiet when things fail.
…current state of Jon’s work and encourage him towards well-crafted design, I need to ask questions. Inquiry should come before judgement, because it broadens the understanding of someone’s intentionality.