How To Find A Good Community Manager
(WARNING: Images I have placed may have foul language. Please be advised.)
I’m going to be both biased and completely honest in this article, just a forewarning. Questions like these are my favorite to answer because people don’t realize how much work happens in the background that keeps ICOs running. There are so many factors to consider. What is the branding going to be? How do we get people interested in our product? Where can we find information about the legalities of ICOs?
One of the core pieces of a successful ICO is community management. Much like crowdfunding, an ICO is built off the backs of regular investors. While big swings can be effective, the most successful platforms have felled giant trees with little cuts. The small timers who invest emotionally into ICOs are the spirit of the ICO while the blood comes from institutional players. You can have all the blood your lifeline needs, but if you have no spirit, you are not going to sprint anytime soon.
A good community manager can recognize this and formulate his plan of attack accordingly. He will try to foster the most organic, healthy investors and herd them into your client’s telegram group. These are members who are willing to argue with, advise, and manage the community simply because they want. They are natural zealots who will ride the bandwagon until it crashes. He or she is firm in their management but flexible in customer support.
It is incredibly hard to find someone this talented.
So Where Can I Find Them?
The problem right now is that the wrong people are leading the thoughts of such a new industry. We have let the service sphere turn into the same old factory crank that provides subpar help for the traditional startup space. This means taking advantage of workers, valuing money over service, and Being in the business, I can tell you that a majority of ICO service firms have incredibly high turnover rates. There are rumors and whispers of overworked managers, low-quality hires, and generally dull engagement.
My advice is to forget about agencies that don’t care about their quality of work. Take this group I advised for example. This client wanted us to grow their platform as fast as possible. They were nervous that their VC partners and investors would pull out after seeing such a lackluster Telegram group. They wanted something that would show massive growth and they wanted it now.
We warned this client that Telegram members were not the definitive answer to a successful platform. People are currently using airdrops and giveaways to ramp up the amount of Telegram users in their channel. My potential clients ask me all the time if there is value in it. My answer is yes, there is value, but only if you’re looking at numbers.
Yes, the 10,000 plus groups in one week are impressive. But, for what reason are they this big? Is it because these people value the platform? Where will they be when the mainsale is happening? This client decided to ignore my inquiries and decided to go with hyper inflated growth via the Airdrop Bitcointalk method. Their plan of attack was to airdrop tokens and incentivize people to spam invite their friends to the Official Telegram room. Not cool.
The response was almost immediate. No participant like what I call grey walls. Not investors, not influencers, not potential participants. Nobody likes grey walls. When you see that the entire room is filled with people that absolutely don’t care about the product, it makes the whole community dead and unresponsive. What you want to see are white walls. A white wall means that people are engaging and talking. It doesn’t have to be about the platform, what’s important is that people are emotionally invested in the product. White walls mean conversion. And conversion means a successful ICO.
My advice was solid, because I live and breathe in this space. I am an investor at heart. So of course, I have been scammed before. Of course I know what makes other investors tick. Other agencies will just go with whatever the client wants. They don’t care about the project, they just care about the check. These agencies don’t want conflict with the core team because it’s not worth it. At Crowdcreate, we know we are the experts. We definitely care about the product and platform as well. We don’t take a failed ICO that we serviced lightly. If you have a bad idea and want to stick with it, we’ll outright reject your proposal.
Look For Picks
Right now, the only way you will get a quality community manager is by swarming through the muck of ICOs and finding the 0.01% of people who are fanatical about their product. I recently spoke to a guy from UTRUST who completely agreed with the points I laid out here. He’s currently a freelance manager and he understands the need for personality. The man worked for companies that didn’t give him the flexibility to reject ideas or provide unique solutions. He left because it drained him to wade through seas of necropolis ICO groups filled only with dead members. He told me that conflict is needed when the survival of the ICO hangs by a thread. Conflict is what helps you grow and furthers your investment in a project. These are the type of people you are looking for. He is currently onboarding with my company as we speak. This brings me to my conclusion.
Partner with Crowdcreate!
If you are busy developing your dream project, we got your back. Our team of community managers are personally scouted and handpicked for their talent or experience. If you are looking for a team or person who can handle questions, run giveaways, and engage the community, you are talking to the right people. Come check us out at here
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Crowdcreate is a community engagement and idea platform driven by influencers, investors, and enthusiasts. Our expertise in growing communities and social validation will boost your crowdfunding success.
We have worked with some of the largest crowdfunding ICOs and startups including BitClave, ANKER, and Tencent.
For any further information or concern you can always be in touch of us by using, this link here.
