Journey Mapping is Key to Gaining Empathy
Tiffany W. Eaton

I think you might be missing here the most important of journey mapping. Crafting the journey map in partnership with your primary stakeholders. When they’re central to the process of researching and creating the map with you, they have automatic complete buy in because they helped create it. It’s the most powerful tool I’ve found in bringing non-UX people into the user’s shoes beyond even usability testing.

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