How to develop an Innovator’s Mindset in the established Enterprise

»Innovation is not a business strategy — it’s a survival capability!«

1) Initial ideas just serve the purpose of getting started.

»Every process works well in theory, until you add people to the mix.« — Ash Maurya

2) Incremental improvement is not true innovation.

3) True innovation makes people switch from today’s solutions.

»Our customers are loyal to us right up until the second somebody offers them a better service.« — Jeff Bezos

4) Innovation is driven by human needs, technology progressions, and corporate capabilities.

»If we can keep competitors focused on us while we stay focused on customers, we’ll turn out all right.« — Jeff Bezos

5) Innovation is open-minded, uncertain, and risky.

6) There is no one true path to innovation.

»There is nothing so useless as doing efficiently that which should not be done at all.« — Peter Drucker

7) Innovation hurts and acts destructively.

»In most companies the future suffers at the expense of the present.« — Alexander Osterwalder





Product Designer

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Nikkel Blaase

Nikkel Blaase

Product Designer

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