What people really want

Focus on the job, not the customer

Icon credits: Drill & Picture

»Uncover the job and the solution becomes obvious«

Identifying the Job opportunity – Is it worth to solve the job?

Jobs, not users

»Don’t find customers for your products, find products for your customers« — Seth Godin

Jobs to be Done (Download Sketch File)

»Focus on the job, not the customer« — Des Traynor

Job Stories Template based on Alan Klement’s approach

Expose true competition

Customer Forces (Download Sketch File)

Takeaways for UX designers

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Product Designer

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