PinnedAarthee SuriyakumarContent Creators’ Era-Is There A Miserable Doomsday On The Horizon?Today anyone can be a content creator. All it takes is a smart phone and access to the internet, both of which are easy. Applications have…Dec 16, 2021Dec 16, 2021
Aarthee SuriyakumarIt’s 2022! Do We Still Need “Love” To Market Everything Under the Sun?One of my favorite scenes from Mad Men is when copywriters pitch taglines using the word “love” to sell Dow oven cleaner. Don Draper blasts…Apr 6, 2022Apr 6, 2022
Aarthee Suriyakumar5 Remarkable Trends That Amused Me As A Marketer in 20212021 was our New Hope. It rose from the ashes of the 2nd wave, but hungrier than ever!Jan 13, 2022Jan 13, 2022
Aarthee SuriyakumarStandardizing The Sub-Standard — Why Do We Accept “New Normals” So Easily?Normalization happens in a very subtle manner that it often goes unnoticed. Until something goes wrong dramatically or brings colossal…Nov 23, 2021Nov 23, 2021
Aarthee SuriyakumarNostalgia in Advertising — A whiff of past comforts for a challenging presentNostalgia works because time exists, because although time only moves forward, you can go back in time inside the realms of that powerful…Sep 17, 2021Sep 17, 2021