Crux of Digital Marketing — Or Any Other Marketing!

Lot of training institutes are teaching Digital Marketing, the basic problem with them is that they don’t teach students/people WHY they are doing this (creating media strategy, media planning etc.) but instead HOW it is done (teaching platforms). Digital marketing is just like any other kind of marketing where the marketing part drives the channels or platforms, you should be able to understand WHY you are using this platform or that. HOW part is the easy part, anyone can learn platforms, but only few can create impeccable strategies and execute them flawlessly! Understanding the client’s business and crafting the strategies based on that, is the first step before plunging into channels/platforms execution directly!