Consumers are nowadays looking for experiences when they shop, go to restaurants or stay at a hotel. Psychological studies show that consumers are happier when they spend their money on experiences rather than purchasing things. Consumers, therefore, are demanding highly-tailored experiences and customer service from the brands they shop with.

To provide hyper-personalization in real-time, a brand, retailer or restaurant needs a deep understanding of its product/service usage and customer data. Most retailers, restaurants and brands have accumulated a lot of data but very few are leveraging it to their full potential. …

Jai Das

Managing Director at Sapphire Ventures. Chief cheerleader of portfolio companies. More bohemian less bourgeois. Supporter of all who create music and art.

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store