Theo van Rysselberghe- The Garden of Felicien Rops at Essone

Imagine having an unlimited ad budget? What if every dollar you throw at ads would bring you back a multiple of 2x, 3x, 5x… Is this possible? Understanding what a value ladder is, how it works, and how you can implement it puts this goal within reach of any entrepreneur, as long as you’re willing to do the work.

A value ladder is a way to look at your business and structure it in a way where you lead your customers on a journey, giving them more and more value as they ascend, and being able to charge more and…


Heironymous Bosch - The Garden of Earthly Delights

I was leading a release planning meeting. These were never that fun. They lasted a whole day, and It was hard to keep the team engaged. As a Product Manager, it was my job to make sure that by the end of the meeting, we had a plan that everyone on the team could commit to, given the information at hand.

This particular meeting I had to start off with a request to the team. “Could you please not sleep during this meeting?” This was not a joke. Last release planning meeting, which I think was the first with my…


Casper David Friedrich - Two Men Contemplating the Moon

This morning I meditated for the first time in many months. It is a practice I have done on and off over the years, but I have never been consistent with it. Lately I have been busy with 3 or 4 different projects and have felt my tension and stress levels rising. So I decided to try to fit in a meditation session in the mornings, before checking any email or starting any work.

It is immediately obvious, as soon as you sit down and just breathe, that meditation helps relieve tension. Not just mental stress, but I could feel…


Hermann Max Pechstein - Fishermen Towing Boat

One of the books that has had the biggest impact on me has been The E-Myth Revisited, by Michael E. Gerber [affiliate link]. I read this book when I was already starting to build out systems for my Amazon FBA business, and the book confirmed that I was on the right path. In addition to that, it really clarified why it is that so many small businesses and new ventures fail. It all has to do with people holding on to the role of the technician.

What is a technician?

In The book, Gerber talks about there being three main roles that a business…


Rider Waite Tarot - 4 and 6 of Pentacles

So the other day I logged into one of the Facebook groups I’m a member of and I saw a recent post someone had made. The gist of it was… “People will probably be pissed with me about this… but I am not seeing a lot of value in this group. It seems that this group is just here to pitch their products….” and it went on for a bit longer. Funny thing was, this was that person’s first post in the group. …


Martin Rico Y Ortega - A Canal in Venice

As a former product manager, It feels a bit wrong for me to tell you to forget about the product, but this is really the mindset you need to have. Most product managers and budding entrepreneurs out there are obsessed with their product. They are proud of this thing they have come up with. Their sales message speaks about the product. They describe their company in terms of the product. But what is missing from all of this? The needs of the customer. …


Henri-Edmond Cross - Valley with Fir

In 2012 I had the privilege of being hired on as a software engineer for a company some friends of mine had started. There were 7 of us. I was one of 2 engineers, along with one of my buddies.

It was great. We were building a product in the music industry, and were super excited about the opportunity. I even took a pay cut to be involved.

But this would end up being a quick lesson on what not to do in business. I lasted there for a year and then moved on. I could see there was no…


Edna Valley at Sunset

Welcome to the Explore California Wine blog. This is my first post and I am excited to share my knowledge and experience with everyone out there. To get you acquainted, let me tell you my story of how I got into wines and where I am now.

It all started around my college days. I liked to party, and drank to have a good time and socialize. I mostly drank beer, and didn’t know much about wine. …


Wassily Kandinsky - Autumn Landscape with Boats

Welcome to On the Golden Road, where I will be sharing my personal stories about entrepreneurship and growth. I am still on the path myself and learning as I go, and what better way to remain accountable than to share the experience as it unfolds. In this first post, I will take the opportunity to introduce myself and tell you about my journey so far.

About a year ago, I was a software engineer working at a fairly big software company and I had just transitioned to a product management role. I had hoped to be able to help the…

Jaime Morales

Entrepreneur, Certified California Wine Appellation Specialist, and all around wine and food enthusiast.

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