Unconventional ‘’offices’’ make for better, more productive Marketers
Creativity doesnt just happen. It isnt something you can turn on or off, or allot a set time each day to. It doesnt fit into our scheduled 9–5 mentality, and it definitely does not come easily under stress. Creativity is the product of outside stimulous, of (usually) random inspiration. I cant tell you how many times I’ve come up with a marketing strategy for a client while paddling out to surf in the morning, or taking a 2 am ride on my motorcycle on those nights when I can’t seem to get to sleep.
I can tell you how many times I’ve created a stellar marketing strategy sitting in a cubicle or at a desk during office hours. Absolutely NEVER.
I think many marketing firms and ad agencies are slowly realizing this. We are starting to see a bit of a lighter and more open culture, with open work spaces, bean bag chairs, and air hockey tables in the lounge areas.
This is not enough.
You might be able to get a bit more productivity out of your design or marketing department by allowing them to wander through the office, but how about tearing down the confinement all together.
I am a huge advocate for the ‘’Open Office’’ concept, allowing employees to work remotely from anywhere in the world. My mentality being that a trusted member of your team, with a proven and successful track record, should be able to say ‘’Im taking a surf trip to the Dominican Republic, Ill be working from there for the next week’’ and not have any problem from their manager. So long as the timelines are met, and the campaigns are successful, who cares where the work is done.
The last five years of my career have been my most successful. I have handled dozens of ambitious campaigns for clients all over South and Central America, as well as at home in the United States. And while I was becoming the 8th ranked Marketing Strategist on LinkedIn, I have spent less than 20% of my time behind a desk or even in an office.
My Surfboard is still my favorite place to work!