UPDATE: Ouch, the number is even worse than expected: just 338,000 viewers. HBO is gonna wait to see if the ratings go up, but this is around the level of where the critically-acclaimed “Enlightened” was in its season two debut and now that show is up in television heaven.

ORIGINAL: Last week, a day after the series premiere of “True Detective” HBO trumpeted that the show starring Matthew McConaughey and Woody Harrelson was the biggest debut since “Boardwalk Empire” in 2010, having pulled in 2.3 million viewers. “Girls” also did spectacularly with its third-season premiere, drawing in 1.1 million viewers—a series high.

It was weird then that this week with the series premiere of “Looking,” the much-talked about show about three gay men in San Francisco, HBO was quiet. Partly it was because of the Martin Luther King Jr. holiday on Monday, but there was also a sneaking suspicion that the show didn’t do very well. This was compounded by HBO spontaneously throwing the pilot up on YouTube for free (although, to be fair, the network did the same thing for “Girls” when it launched).

Now with the ratings up, it appears that the buzz around “Looking” didn’t translate into viewership. The highly-praised show didn’t make the top 100 cable shows for Sunday in the coveted adults 25-54 category, a fact that is made worse considering that “Looking” should be precisely that demographic. While the actual rating for “Looking” isn’t out, given that “Girls” scored just 799,000 viewers (a 27% drop from last week) and is near the bottom of the chart, things aren’t, er, looking good. (Sorry.)

It isn’t all bad news. Both “Detective” and “Girls” were down around 30%, so it ostensibly made it harder for “Looking” to launch with big numbers. And, as of writing, 55,000 people have checked out the show on YouTube since it went live two days ago, an okay figure. (But, for comparison, the “Girls” season three premiere has over 220,000 viewers in over a week’s time.) Finally, HBO tends to be patient with shows, especially those that appear zeitgeist-y: “Girls” debuted back in 2012 with just 870,000 viewers and has dipped down to under 500,000 viewers and just got renewed for a fourth season.

We’ll have to wait for more details on how “Looking” did on Sunday, but—to use hookup parlance—while it didn’t score, it hasn’t got blocked yet.