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Ashish jain
Ashish jain

Ashish jain

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From Why designers should focus on KPIs by Analía Ibargoyen

As a designer, your role sits at the intersection of product strategy and development. Through research and iteration, you’ve built a deep understanding of your users, and developed empathy for their needs and behaviors. If you haven’t yet, do the work to understand your business’s product strategy — this drives the work you and your team will do. You should understand the “why” behind having to work on a newsfeed over, for example, a better onboarding flow.

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The New Brew

Kritima Arora

Insights from Code Conference 2018

Steven Sinofsky