#4: Self-deprecation is an underrated quality

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Coming from a generation that is shrouded by social media and enslaved by self-gratification, I am definitely not the most qualified or experienced person to be doling out life advice. But let’s be honest, in this age of unsolicited feedback, when has advice even been directly correlated to experience?

1. People are judgmental and no, you can’t always turn a blind eye to that

People talk behind your back. They gossip about you. They peel away layers of your character and subject each one to litmus tests. They psychoanalyze you and rate your personality, behavior, dressing sense, you name it. …


Could ads become less annoying in the future?

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Most pure-play B2C e-businesses make money through one or more of the following tactics:-

1. Selling physical goods (retailing)
2. Selling services (subscriptions)
3. Selling visibility (advertising)
4. Renting user data

When it comes to advertising, businesses have the following options:-

1. Real Estate Model where advertisers have to only pay a hefty one-time amount (on basis of size, position, and time) to get their ad published on the website

2. Cost-per-1000 Impressions (CPM) where advertisers pay for every 1000 times their ad was viewed

3. Cost-per-Click (CPC) where advertisers pay only when a user clicks on their ad

4…


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Also a contemplation and a self-introspection

In school, I had written a disclaimer for all the people who desired to borrow my books. It read as follows:-

This book is the prized property of Vinshu Jain. It is to be, in no circumstances, tampered, toyed, or defaced with. The esteemed borrower is required to comply with the following rules and regulations, failing which, he/she shall attract a strict penalty which includes a fine of Rs. 100 along with a brand new copy of the same book.

The book is to be opened at an angle of 90° or less.

Dog-earing of pages is strictly prohibited.

No…


A case study in audio marketing

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It’s a lazy Sunday afternoon (Sunday mornings do not exist) and you prepare a bowl of cornflakes for your routine breakfast.

You take the first portion in your mouth and immediately your friend from the other room reminds you to add one packet of Kellogg’s Cornflakes Original to the weekly grocery list. We haven’t yet upgraded to the fancier Kellogg’s Cornflakes Real Almond and Honey because we are students living on a budget. Also, the crunchy sound is the same.

Do you see what happened here? The crunchy sound of a cornflake snapping into pieces was so distinct and characteristic…


An ode to one of the finest First Ladies

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If you haven’t yet watched this wonderful documentary, I implore you to go watch it right now! I have always wondered what makes Michelle Obama a global role model. How did she go from being the First Lady of the United States to a universal beacon of hope? Why is she so admired and adored all over the world? What makes her so likable and endearing? How does she always have such a charming smile on her face? Why do crowds erupt in a rapturous cheer when they see her? Why do people’s eyes well up when they listen to…


Diversity is seriously underrated

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Numerous articles have been written evangelizing the importance of diversity and inclusion in the workplace. Even though I silently agreed with most of the illustrated points, I still felt that perhaps it was not as important as it was portrayed to be. It seemed forced, a deliberate attempt by enterprises to showcase themselves as harbingers of change and to capitalize on the positive publicity, no matter how little they truly believed in the concept. But I guess I was wrong. Diversity in the workplace has positive spillover effects. Not just in theory but in practical life as well.

Rich addition to culture inventory

The Organizational…


Or introduced me to a new mistake to work upon

I have failed to clear many interviews. Most of them evoked extreme disappointment, some led to temporary depression (cured by chocolates) and a few resulted in existential crises. However, in retrospect, I figured that each failed interview taught me something new and enlightened me on a new mistake that I could work upon and not repeat the next time. So, here is my personalized list of common interview mistakes and how to avoid them; all from personal experience.

Absence of clarity

Context: I have at times gotten so flustered in front of the interviewer, that I have blabbered absolutely anything that came to…


And more calm and relaxed

Our minds are cluttered most of the time. An average person’s mind can be personified as a river during a heavy downpour — overflowing with water and junk alike. Multitasking is no longer a skill to boast about as we can’t function without it. Life has become fast-paced; everyone’s in a race to pile on more and more on their plates and in this mad rush towards excellence (or achieving validation?), it becomes imperative to remain sane, focused, and most importantly, organized.


Greatest medical disaster ever?

“In around 2020 a severe pneumonia-like illness will spread throughout the globe, attacking the lungs and the bronchial tubes and resisting all known treatments. Almost baffling than the illness itself will be the fact that it will suddenly vanish as quickly as it arrived, attack again ten years later, and then disappear completely.” This is an excerpt from Sylvia Browne’s book titled “End of Days: Predictions and Prophecies about the End of the World” published in 2008 that eerily predicted the 2020 Covid-19 pandemic. …


A mental health crisis in the making

Not so long ago, I was the self-proclaimed proud owner of an overflowing wardrobe. I had tons and tons of clothes and avaricious as I was, I kept on hoarding more to satiate my greed. Not like I wore each piece of clothing item I had. Plenty of them were gathering dust, nestled at the bottom of the pile — forgotten and deserted. But not yet discarded. I could have been a good Samaritan and donated the antiquated clothes I no longer wore. …

Vinshu Jain

I write about marketing, business, and personal development. I believe in sharing insightful and inspiring stories that leave a positive imprint on people.

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