7 Eye-Opening Web Design Statistics

In an ever-evolving digital world, web design is becoming increasingly important to the profitability, visibility, and success of your business.

Ever wondered how your business’ website affects your traffic, visibility, credibility, and most importantly, profitability? Sit down, grab some popcorn, and read about the 7 Eye-Opening Web Design Statistics for 2019.

1. It only takes the average user 50 milliseconds to form an opinion of your site, determining whether they’ll stay or leave.

Obviously, it’s critical for your business to have a website, and even more critical that it’s designed well. If your site hasn’t changed since 1995, people can recognize it in half the blink of an eye. People are ruthless when it comes to judging websites. Check out the image below and think about which store you’d rather shop at.

Where would you rather shop?

2. Around 40% of your visitors will stop engaging with your site if your content, layout, or page structure deliver a poor user experience (UX)

Your site might have passed the 50 milliseconds of doom, but you’re not safe yet!

38% of your users will stop interacting with your site if your content, layout, or page structure deliver a poor user experience. In other words, it doesn’t matter how good your site looks if it’s unusable. Your site needs to flow, and users should easily be able to access what they’re looking for. If what they’re looking for is hard to get to, they’ll find somewhere else that has more easily accessible information.

3. 90% of online consumers are much less likely to return to a site after having a bad experience.

That’s a lot of money lost, in that one statistic alone. Nobody hands out second chances on the internet.

Hopefully it’s starting to set in how much business you could be losing just by having a poor design and poor user experience. If you choose to look on the bright side of things, think about how much more revenue you could be generating with good web design and user experience.

4. Around 40% of users will stop engaging with a site if the images load slowly.

Ever been on a site where the images are loading so slowly, it’s like watching paint dry?

Me too. It’s safe to say I didn’t stay there for long, and I’m wasn’t alone. Around 40% of users will stop engaging with a site if the images load slowly. Not only does this affect bounce rate (percent of people who leave after viewing one page), but it affects your visibility in search engines.

Bad visibility and bad bounce rate combine to take an exponential toll on your profitability.

5. Speaking of bad profitability, did you know that slow loading websites cost online retailers over $2.6 billion dollars per year?

That’s a lot of dough.

6. Over 75% of online consumers admit to judging and making assumptions of a company’s credibility based entirely on the design of the website,

And that’s according to a study conducted by Stanford University.

You might have a family business that’s existed for a long time, passed through generations of owners, and built entirely upon credibility and good service.

But, if your business’ site is unusable and hasn’t been updated since 1995 when Aunt Carol built it using HTML 2 from a high school computer science course, you might be missing out on profitability due to negative perception of credibility from online visitors.

Finally, remember when I said that it only takes 50 milliseconds to make an impression or judgement about a company website?

7. 94% of first impressions are design related.

So if your website simply isn’t eye candy, chances are that you won’t make an impressive lasting impression on customers.

Where do I go from here then?

Unless you’re a seasoned web design expert, the only option available is to hire one.

While sites like WordPress and Wix exist, it’s typically very easy to install a poorly designed theme or to mess up the design, so often times hiring a web designer is your best bet. These can cost upwards of $2,000 to $5,000 for a base level site.

If you’re looking for affordable web design, don’t hesitate to contact Element Six Design. Our unique business model allows us to offer stunning, affordable websites, starting way below the industry average. Drop us a line today!

See Also: https://www.elementsixdesign.com/blog/5-reasons-your-site-should-be-mobile-responsive-2019

Sources:

https://www.pewinternet.org/fact-sheet/mobile/ https://www.census.gov/content/dam/Census/library/publications/2017/acs/acs-37.pdf https://www.tandfonline.com/doi/abs/10.1080/01449290500330448 https://blog.hubspot.com/marketing/compelling-stats-website-design-optimization-list https://www.slideshare.net/sodaspeaks/the-soda-report-volume-1-2014 https://www.invisionapp.com/inside-design/statistics-on-user-experience/ http://credibility.stanford.edu/guidelines/index.html https://www.researchgate.net/publication/221516871_Trust_and_mistrust_of_online_health_sites

Originally published at https://www.elementsixdesign.com.