Outlive your competitors in the longevity spaceThe Everlab #competitors Slack channel is pinged almost every day with news of another player emerging in the space. Competition can be…Jul 25Jul 25
‘Working Career Fit’ FrameworkFull post can be found on notion here with all linked tables and graphs.May 1May 1
Top 6 Tiktok Marketing Tips From CMO Who Amassed 300K Downloads From TiktokI’ve had a lot of companies recently hit me up with questions about developing a successful Tiktok strategy. Pretty much looking for the…Oct 3, 2022Oct 3, 2022
Published inSteppenTurning Paid Marketing Off after 300,000 App Downloads in 10 monthsIn March 2022 Steppen hit 300,000 downloads just 10 months after we had launched. Our biggest user base was in the USA (where you want your…Jun 29, 2022Jun 29, 2022
Kickstarting a Community — From 0 to 0.1So a bit like my original stance on marketing, I kind of felt building a community was all a bit of fluff — with an intangible outcome —…Mar 24, 2022Mar 24, 2022
Published inSteppenHow Steppen acquired 100K app downloads in 4 months with no marketing experience“User acquisition is my responsibility… and today we had 0 new users”. This was part of a long apology message I sent on Slack to my…Feb 2, 20223Feb 2, 20223
