Quit Wasting Your Day on This
“Comparison is an act of violence against the self.” — Iyanla Vanzant
The rise of social media has been both a blessing and a curse for businesses. Today, there is no easy, no faster, or no better way to engage and communicate with your brand’s community than social media. It is instantaneous, it is fun, and honestly, it is crucial to a brand’s growth.
At the same time, it can cripple you if you allow it. With everything being open and available to all eyes on social media, it’s easy to catch yourself looking at your competitors and comparing yourself to them. It can drive you crazy. They outnumber you in Facebook fans 26 to 1. They seem to get 500+ likes every Instagram post and you struggle to get 50. You forget how much progress you’ve made over the past two years and instead wonder what you’re doing wrong and why a newcomer is growing so fast.
Stop it. Immediately.
The problem with comparison is that:
a) You never know the full extent of circumstances surrounding other’s businesses
b) You rob yourself of time and energy that could be better invested in your own brand
Each business has a different starting point, different trajectory toward success, and different circumstances. Most times you don’t know who has a team of one and who has a team of twenty. You never know from the outside if they started with a quarter of a million dollars startup capital or the $20 bill they had in their front pocket. You can’t assume they’re succeeding at a faster rate using the same resources you did.
You can only work with what you’ve got.
By investing time (and energy, stress, attention) to worrying about why someone else’s business’ growth is different than yours, you are wasting valuable time that could be better put into building your own business. I get it. I have been there. It’s hard to ignore what someone else is doing, and seeing you’re not getting the same kick. Learn to make a note, but not devote heart to it.
Instead, try doing this:
- Quit comparing yourself to others who you have no idea what their story is.
- Focus on what you can control — your brand, your resources, your community
- Find a way to succeed — no matter what.