Create a company swag catalog to make all your future swag projects easier.

You’ve got swag figured out — new hire kits for that personalized welcome, high-quality items for your best customers and clients, and of course, super-soft t-shirts for the gang. But what happens if someone wants to get some additional company swag? Or maybe they’re not into the office mug and t-shirt, but they love the idea of a company branded Patagonia vest.

Here’s where a company swag catalog comes in.

While most of us are familiar with gifting swag, we overlook how powerful it can be to offer employees and customers a high-quality selection of swag they get to choose from. …

- and why that matters.

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Photo by Nick Hillier on Unsplash

Let’s talk about two particularly underrated approaches:

  1. Virtual observation
  2. Participant observation.

Participant observation may seem odd at first — if you’re participating in something, how can you be observing other people? The answer is you don’t. What better way to understand the challenges and barriers of an experience then by going through it yourself?

In the design thinking framework, participant observation is a useful tool for understanding people better. …

The power of personas, experience maps, and insight synthesis in understanding the best problem to solve for users.

Photo by Octavian Rosca on Unsplash
Photo by Octavian Rosca on Unsplash
Photo by Octavian Rosca on Unsplash

There will always be more problems than we have the resources and capabilities available at hand to solve — and that’s true with user research too.

In the discover phase of the design thinking process, I realized that people will tell you a lot of things. …


Jake Wang

human being interested in building satisfying experiences that improve daily life. i like to write, read, design. meet me at

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