You’ve got swag figured out — new hire kits for that personalized welcome, high-quality items for your best customers and clients, and of course, super-soft t-shirts for the gang. But what happens if someone wants to get some additional company swag? Or maybe they’re not into the office mug and t-shirt, but they love the idea of a company branded Patagonia vest.
Here’s where a company swag catalog comes in.
While most of us are familiar with gifting swag, we overlook how powerful it can be to offer employees and customers a high-quality selection of swag they get to choose from. …
If you’re like me, the idea of observation makes you think field work. Hit-the-payment, people-watch-in-a-cafe kind of field work. And like me, you might be surprised to learn that’s not the only way (sometimes not even the most appropriate way) to practice observation.
Let’s talk about two particularly underrated approaches:
Participant observation may seem odd at first — if you’re participating in something, how can you be observing other people? The answer is you don’t. What better way to understand the challenges and barriers of an experience then by going through it yourself?
In the design thinking framework, participant observation is a useful tool for understanding people better. …
Hustle has been romanticized to an extent where busyness is considered the equivalent of getting important work done. Only, it’s not true. Pure “more” isn’t the answer. You don’t do bigger or better things just by throwing more fuel into the tank and never taking your foot off the pedal.
There will always be more problems than we have the resources and capabilities available at hand to solve — and that’s true with user research too.
In the discover phase of the design thinking process, I realized that people will tell you a lot of things. …