Be Social on Social Media

If I could give one piece of advice for people trying to build a brand on social media, it’d be this. Be social.

Seriously, the amount of times you’ll message someone, ask how they are, and get back a response like “why do you want to know?”. It’s sad.

I get that people hate auto-messages. I’m not 100% sure why. But I don’t get why people actually don’t want to interact at all.

Why be on the platform if you don’t want to be social?

A lot of times, social media seems to be just filled with marketers trying to make a quick buck for their company. But it doesn’t really work like that.

You need to engage with your audience, build trust, then make sales. The sales part is secondary to the trust.

Nobody wants to read spammy marketing copy all day. They certainly don’t want to then be ignored.

If you have DMs turned on in your Twitter account, you should reply to them.

Yeah, maybe not the ones that’re 100% trying to sell shit. I get as annoyed by them as you do. But the ones that’re trying to make a relationship.

If someone asks you about your day, you should respond.

If someone asks you about your product, you should respond.

If someone asks you for advice, you should respond.

Try to engage with people on a deep level, and you won’t have to worry about sales at all.


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I’m just a guy from the UK that’s okay at writing, better at startups, awesome at making coffee.

This is day 59 in a 365 day writing experiment. You can check out why I’m writing every day here.

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