“near-retiree who confidently looks forward to the next two decades, with spending plans that allow for the things they want to do”
Describing Personas
Indi Young

I like this, but I wonder if one should have so many assumptions baked in. For example, this would not have been a relevant statement during the Great Depression, or during moments in time where “retire” wasn’t really a meaningful thing to do. Basically, this statement assumes a very particular kind of historical economic and policy environment. Is the idea that since designs of products are ephemeral, that it is ok to be very concrete and grounded in a particular understanding of the present?