Jake BurghardtinIntegrating ResearchCustomer insights are seen as optional inputs, not long-term product driversRoot causes of research waste in tech (2 of 3): MotivationJun 26Jun 26
Jake BurghardtinIntegrating ResearchCustomer insights aren’t set up for product impact over the long haulRoot causes of research waste in tech (1 of 3): PreparationJun 18Jun 18
Jake BurghardtinIntegrating ResearchDefining ‘research waste’ in product developmentNaming a common barrier to product innovationJun 12Jun 12
Jake BurghardtinIntegrating ResearchOutcomes of research waste in product developmentUntapped customer research becomes hidden value that’s waiting to fuel new advancementsJun 6Jun 6
Jake BurghardtinIntegrating ResearchAI won’t solve wasted research in product developmentAI can be useful in some research tasks — but there’s no substitute for researchers’ synthesis, curation, communication, and advocacyMay 29May 29
Jake BurghardtinIntegrating ResearchPrinciples for reducing research waste in product developmentUsing durability, adaptability, connectivity, and visibility to create research wealth.May 21May 21
Jake BurghardtinIntegrating ResearchTaking stock of existing research sourcesWhether distributed or centralized, it’s worth mapping who’s generating customer research in your orgApr 3Apr 3
Jake BurghardtinIntegrating ResearchCiting insights in research-based product plansAtomizing research increases findability — but traceable citation unlocks even more research valueMar 27Mar 27
Jake BurghardtinIntegrating ResearchAtomizing research doesn’t kill reports — it makes them more usefulIt’s not an either/or, and pushing for research-based plans takes a lot of tailored communicationMar 13Mar 13
Jake BurghardtinIntegrating ResearchWhich research is worth keeping alive in product conversations?When compiling existing research across internal silos, some basic criteria for choosing when to reactivate insightsFeb 29Feb 29