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Jake Burghardt

Jake Burghardt
in
Integrating Research

Customer insights are seen as optional inputs, not long-term product drivers

Root causes of research waste in tech (2 of 3): Motivation

Jun 26

Bundles of pages in glass boxes move down conveyor belts in an orderly fashion. Stacks of paper or glowing white. Conveyor belts are dark, with an orange background. AI generated image.

Jun 26

Jake Burghardt
in
Integrating Research

Customer insights aren’t set up for product impact over the long haul

Root causes of research waste in tech (1 of 3): Preparation

Jun 18

Documents in neat piles in warehouse infrastucture get loaded onto conveyor belts. Orange background. AI generated image.

Jun 18

Jake Burghardt
in
Integrating Research

Defining ‘research waste’ in product development

Naming a common barrier to product innovation

Jun 12

A floating pile of black documents turns into smoke and fades into a dark green background. Ai generated image.

Jun 12

Jake Burghardt
in
Integrating Research

Outcomes of research waste in product development

Untapped customer research becomes hidden value that’s waiting to fuel new advancements

Jun 6

Stacks of green transparent tokens sit on top of different areas of research reports, spread out over a table-like surface. AI generated image.

Jun 6

Jake Burghardt
in
Integrating Research

AI won’t solve wasted research in product development

AI can be useful in some research tasks — but there’s no substitute for researchers’ synthesis, curation, communication, and advocacy

May 29

Flying report papers and small black boxes accumulate into a large glass cube on a black background. AI generated image.

May 29

Jake Burghardt
in
Integrating Research

Principles for reducing research waste in product development

Using durability, adaptability, connectivity, and visibility to create research wealth.

May 21

Four glas squares sit in a blank white space. Inside of each square there are different types of geometric volumes, including a network of black nodes. AI generated image.

May 21

Jake Burghardt
in
Integrating Research

Taking stock of existing research sources

Whether distributed or centralized, it’s worth mapping who’s generating customer research in your org

Apr 3

Stacks of research files lay in a grid. Some of them glowing more than others. AI generated image

Apr 3

Jake Burghardt
in
Integrating Research

Citing insights in research-based product plans

Atomizing research increases findability — but traceable citation unlocks even more research value

Mar 27

A cloud of glowing data floats above. Specific pieces of that glowing content connect into blue blocks below, as an abstract depiction of research content being referenced. AI generated image.

Mar 27

Jake Burghardt
in
Integrating Research

Atomizing research doesn’t kill reports — it makes them more useful

It’s not an either/or, and pushing for research-based plans takes a lot of tailored communication

Mar 13

A pile of reports in blue light on a dark blue background. Other documents lie on a surface around the pile. Glowing golden dots emerge and form atomic relationships. AI generated illustration.

Mar 13

Jake Burghardt
in
Integrating Research

Which research is worth keeping alive in product conversations?

When compiling existing research across internal silos, some basic criteria for choosing when to reactivate insights

Feb 29

Piles of research sit in a glowing blue background. Above the research are a series of floating green glowing checkmarks. AI generated image.

Feb 29

Jake Burghardt

Jake Burghardt

Focused on integrating streams of customer-centered research and data analyses into product operations, plans, and designs. www.linkedin.com/in/jakeburghardt

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