Jake Burghardt – Medium

Jake Burghardt

Jake Burghardt
in
Integrating Research

Collected insights in research repositories need to be prioritized

Transform “too much of a good thing” into collective point of view on which insights matter most

Sep 17

An AI generated image of a pyramid of blocks on a black background. The blocks on top are red and the color gets cooler on the way down…

Sep 17

Jake Burghardt
in
Integrating Research

“Research-Informed” not “Evidence-Based”

Playing the terminology game only because it could reframe expectations of what good product plans look like

Jul 17

AI generated image of a board game sitting on top of a newspaper. The black chessboard is covered with all sorts of random tiles of type.

Jul 17

Jake Burghardt
in
Integrating Research

Existing customer insights aren’t showing up when decisions get made

Root causes of research waste in tech (3 of 3): Integration

Jul 11

A stack of research report papers sits neatly in a glass cube over an abstracted green target sign on a cream colored floor. Dark orange shadows in the background. AI generated image.

Jul 11

Jake Burghardt
in
Integrating Research

Customer insights are seen as optional inputs, not long-term product drivers

Root causes of research waste in tech (2 of 3): Motivation

Jun 26

Bundles of pages in glass boxes move down conveyor belts in an orderly fashion. Stacks of paper or glowing white. Conveyor belts are dark, with an orange background. AI generated image.

Jun 26

Jake Burghardt
in
Integrating Research

Customer insights aren’t set up for product impact over the long haul

Root causes of research waste in tech (1 of 3): Preparation

Jun 18

Documents in neat piles in warehouse infrastucture get loaded onto conveyor belts. Orange background. AI generated image.

Jun 18

Jake Burghardt
in
Integrating Research

Defining ‘research waste’ in product development

Naming a common barrier to product innovation

Jun 12

A floating pile of black documents turns into smoke and fades into a dark green background. Ai generated image.

Jun 12

Jake Burghardt
in
Integrating Research

Outcomes of research waste in product development

Untapped customer research becomes hidden value that’s waiting to fuel new advancements

Jun 6

Stacks of green transparent tokens sit on top of different areas of research reports, spread out over a table-like surface. AI generated image.

Jun 6

Jake Burghardt
in
Integrating Research

AI won’t solve wasted research in product development

AI can be useful in some research tasks — but there’s no substitute for researchers’ synthesis, curation, communication, and advocacy

May 29

Flying report papers and small black boxes accumulate into a large glass cube on a black background. AI generated image.

May 29

Jake Burghardt
in
Integrating Research

Principles for reducing research waste in product development

Using durability, adaptability, connectivity, and visibility to create research wealth.

May 21

Four glas squares sit in a blank white space. Inside of each square there are different types of geometric volumes, including a network of black nodes. AI generated image.

May 21

Jake Burghardt
in
Integrating Research

Taking stock of existing research sources

Whether distributed or centralized, it’s worth mapping who’s generating customer research in your org

Apr 3

Stacks of research files lay in a grid. Some of them glowing more than others. AI generated image

Apr 3

Jake Burghardt

Jake Burghardt

Focused on integrating streams of customer-centered research and data analyses into product operations, plans, and designs. www.linkedin.com/in/jakeburghardt

Help
Status
About
Careers
Press
Blog
Privacy
Terms
Text to speech
Teams