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Jake Burghardt

Featured Book

Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights

Stop Wasting Research: Maximize the Product Impact of Your Organization's Customer Insights

Why do crucial customer insights often fail to drive product decisions? The answer: wasted research.

2025

Jake Burghardt, et al.

Jake Burghardt, John Cutler (Foreword by)

Stories

Published in

AI Agent Ideas in Research Knowledge Management

Some GenAI use cases to increase usage of customer insights in product development

2d ago

AI Agent Ideas in Research Knowledge Management, 1) Research alignment agent, 2) Research ingester agent, 3) Research connector agent, 4) Repository reporting agent, 5) Repository gardening agent

2d ago

Published in

Two types of user insights worth keeping alive in product development

Separating “Problems to Solve” and “Fundamental” insights can enable targeted impacts in planning

Oct 7

Two types of user insights worth keeping alive in product development

Oct 7

Published in

Using existing research to shape new product initiatives

Researchers can inject compelling customer insights during the formative stages of each product development effort

Sep 18

A pile of multi-colored 3D arrows arranged chaotically

Sep 18

Published in

Visualizing untapped insights in customer research

Some retrospective analysis can highlight how unapplied insights could be adding more value in product planning

Aug 14

Example Research Report with content highlighted based on its level of impact on product development. 1) Insights that resulted in launched impacts, 2) Insights that informed planning action in some way, 3) Insights that di not have any apparent effect.

Aug 14

Published in

Prioritizing customer insights across studies

Research communities can develop a shared point of view on the relative importance of insights for product development

Aug 12

Too many customer insights in research repositories creates a new kind of problem… It’s an opportunity for researchers to come together and prioritize across their collected learning

Aug 12

Published in

Expanding your customer research coalition

Researchers can reach out from their discipline, team, and method silos to enhance their pathways to impact

Aug 7

Example Sources of Customer Research: From Full-Time Researchers to “People Who Do Research” UX Research Data Science Research Science Market Research Sales Analyst Customer Success CX Research Strategist Business Intelligence Program Management Product Manager Designer Engineer Growth Hacker Marketer Sales Representative

Aug 7

Published in

Create case studies for the business value of “old” customer research

Experiments to push forgotten insights into product planning can shift perspectives on the value of existing research

Aug 5

Create case studies for the business value of “old” customer research

Aug 5

Published in

The “broken record” of customer insights

How can we build mindshare for important, known insights given decision makers’ strong bias for new research learning?

Jul 16

Vinyl record on a white background

Jul 16

Published in

Write insight titles with your partners

Seeking input on titles can make your customer research headlines more impactful over time

Jul 11

Researchers and study collaborators discuss insight title with an owning team to come up with a shared articulation

Jul 11

Published in

Drive impact by assigning “owning teams” to under-used insights

Who might take action is the most important metadata for getting things done with existing customer research

Jul 9

Who owns next steps for each overlooked (but crucial) insight?

Jul 9

Jake Burghardt

Jake Burghardt

Book Author

Author: "Stop Wasting Research" book, Rosenfeld Media. Building new pathways for customer insights to add more value to products. Linkedin.com/in/jakeburghardt

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