Jake JohnstonFeet on the Ground, Eyes to the StarsEarlier this week, I was fortunate enough to get in contact with industry veteran Tom Leihbacher, who proved to be a wealth of information…Apr 10, 2015Apr 10, 2015
Jake JohnstonTo Get, or Forget?On April Fool’s day, I saw an article discussing Amazon Dash, the company’s new one-click product replenishment system. At first, like…Apr 3, 2015Apr 3, 2015
Jake JohnstonGoing, Going, GoProIf I were to ask you to think of cameras, what brands do you think of? Canon, Kodak, maybe Nikon? What kinds of images do you associate…Mar 6, 2015Mar 6, 2015
Jake JohnstonChange is the new ConstantOn February 11th, my classmates and I attended an event titled, “How to Succeed in Advertising [according to the women who already have]…Feb 27, 2015Feb 27, 2015
Jake JohnstonPop Culture ClashThe Super Bowl came and went, just as it does every year, and the conversations that followed it focused just as much around the…Feb 27, 2015Feb 27, 2015
Jake JohnstonLaughter Breaks Through the NoiseAs an advertising student, it’s part of my job to actively pay attention to as many ads as I can. I try to figure out what each ad’s…Jan 30, 2015Jan 30, 2015