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The truth is that customers usually have no idea what the solution to their problem is — all they know is that they’re having one.
If your goal is to read more, you can’t be picky about where you read or what mediums you use. I read paper books. I read on my phone. I listen to audiobooks. And I do these things everywhere — …
Make your reading opportunistic. If you have a chance, take it. If you don’t have a chance, find one.