The Beginning — My Story
I’ve made a career out of pushing myself to do things I was totally unqualified for. I graduated from university with an honors degree in industrial design. At the time, the scene was rough - not much was happening for any industrial designers, let alone graduates. I took a risk and decided to drop industrial design and try working purely as a user experience designer (UX)… Fast forward, i’m now working as a product designer at MYOB in AU.
Why UX? In my final year of uni I completed my thesis on on a human-centered design approach to the patient experience of a healthcare centre. This project had a large digital component to it, and during that time I was introduced to the famous ‘UX team of one’ book, which opened my eyes to the field of UX. To me, it was the digital equivalent of industrial design, but it focused more on the user then the product — something that in my opinion industrial design lacked.
Earlier I mentioned dropping industrial design… well thats what I thought I was doing at the time. Since my career pivot, I’ve noticed many interesting parallels between industrial design and product design. Although the outputs are different, it’s amazing to see how many of the design principles and processes are the same, even some of the tools i’ve carried between industries.
I hope you find this post both interesting and useful. Hopefully it helps an early, or even late career industrial designer decide whether UX is a path worth exploring.
The similarities I’ve found along my journey — ID & UXD
There is a number of overlaps I’ve found between both industries. This not a definitely not a comprehensive list, but merely an overview of the most common parallels.
In both fields we utilise research methodologies like ethnography, storyboarding, user journey mapping, interviewing, surveying, diary studies, observation etc. We have the same research goal; to learn as much about the end user as possible. User research offers both fields the opportunity to design experiences that satisfy the user’s true needs, leaving them with an experience that exceeds their expectations and creates long term engagement.
In both fields we generate, develop, and communicating new ideas. Ideation in both disciplines comprises all stages of a thought cycle, from innovation, to development, to actualisation. As such, it is an essential part of the design process. Ive found in both fields that I have ideated through journey maps, sketches, moodboards, prototypes and similar artifacts.
- Evaluation & validation
In both fields we evaluate and validate customers (do we have a customer?) problems (does this problem actually exist?), concepts (does this solve the problem?), experiences (does this solution present any problems?) and technical validation (code / manufacturing). In both fields this can be done with user interviews, observation, sketching, prototyping and testing.
- The end goal
In both fields the end goal is the exact same, we want to create a great product that satisfies our users needs. The medium we use to achieve this may be different, but the goal remains the same.
The differences & my suggestions of adapting
There are also a variety of key differences between these two fields. For myself, these differences were unavoidable challenges I had to overcome. At the bottom of each subject, you’ll find my suggestion on adapting to these differences.
- Physical vs. digital… Tangilble vs intangible
There have long been physical products with digital components, as our world becomes smarter, the overlap of will only increase making this point less of a difference and more or a similarity. However, the most obvious difference between the two disciplines is that industrial design addresses tangible products and UX primarily focuses on intangible products. As an industrial designer, whether you work on automotive, homewares or POS, as the outcome is tangible it requires three dimensional rationale during all phases all the design process. Juxtaposed to this, as UX is mostly intangible, you’ll be applying your skills in two dimensions. Whenever I crave creating something tangible, I do it… There is many ways you can create tangible artifacts in UX design. However, you will miss creating 3D products.
While working in industrial design an average day was spent alongside a design manager, a few senior/midweight designers, customers and possibly a manufacturer. In UX its completely different (subject to where you work). In my current role on an average day ill spent my time alongside a design manager, multiple senior/midweight/junior designers, business analysts, product managers, developers, a data scientist and customers. In my experience UX teams tend to be bigger, and paired with many other roles. My suggestion is to learn about working with these roles and see if it interests you — in my case, it did. I enjoy having the opportunity to learn from a diverse range of thinking.
While working in industrial design I spent most my time in Solidworks, 3DSMax, Keyshot and the Adobe Suite. However, in UX my tools of choice are Sketch, Invision and Principle. No matter the industry, as technology evolves, tools will continue to change throughout our careers. My suggestion for the transition is that you forget about it. Instead, you focus on constantly stay up to date with the fundamentals of design (elements/principles) and they’ll be be transferrable to any tool you’ll use.
- Manufacturing vs Development… Perfection vs Imperfection
Manufacturing requires perfection, without perfection the product will not work as intended. In development you face the problem that perfection never ships (get’s released to the public), it gets stuck in an endless loop of always being improved. Unfortunately, the only one way to successfully ship a product is to ship imperfect product (something I didn’t want to accept). The good news is, in UX you’ll get the opportunity to constantly work on improving the product based on user feedback. I don’t have a suggestion for this, its just something you’ll need to accept.
If you would like to find out more about my journey, or the relationship between UX and ID feel free to reach out directly with the links below. Sometimes the straightest course to a successful career is the one with most twists and turns, by embracing the unknown I found that my true passion is in UX.