Jake Yingling

Use KPIs to keep an eye on things. Use OKRs when you’ll make a change.

Instead, they give teams a strategy, a set of outcomes to achieve and a set of constraints, then give them the freedom to use their firsthand knowledge of the situation to solve the problem. Companies should empower Product Teams in a similar manner.

In Summary: When developing products, the relationship between what we build (output) and the intended effect (outcome) is often unclear. But management culture is set up to monitor outputs. Contracts and measurement tools can guarantee you’re rewarded if you complete a feature. But they can’t guarantee that feature will be successful.