How seeing possibilities in a design can obscure what’s there.

An example of how a card containing information about a panda could be designed.
An example of how a card containing information about a panda could be designed.
A card design showing information about pandas. Photo of the panda by Jay Wennington, and information by Wikipedia.

The image above shows an example of how a card element can be designed. The card displays some information about a panda, which could be used in some kind of animal encyclopedia website. Imagine you were asked to give feedback on its design. The information is understandable, but something looks off, maybe increase the space between the different elements? Now imagine you have designed this card and you are the person presenting it to other observers, what do you see in it? Potential, possibilities, and a starting point for further design?

Hi-fi

Presenting a high-fidelity prototype is exciting, it can inspire…

Jakob Køhn

Designer at NoA Ignite — Oslo, Norway.

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