Music has lost its everlasting meaning in the modern era
In this modern era, many may find themselves asking, is new music timeless anymore? Sure, that Gucci Gang, Gucci Gang, Gucci Gang, Gucci Gang song is really catchy, but will I remember it ever existed a year from now?
“I’ll ask cuz I’m not sure, does anybody make real shit anymore” ~ Kanye West
Word to Kanye, but unlike Kanye, while he is tweeting about trying to “Make America Great Again”, it makes one wonder rather instead can we “Make Music Great Again ?” Aside from jokes and all, do people change the times or do the times change the people? Do people make music or does the music make the people?
Also, should music remain the same or shall music evolve or change? Should it remain embedded in reminiscent nostalgia?
Timeless is an adjective that can be defined as not affected by the passage of time or changes in fashion; not restricted to a particular time or date; having no beginning or end, eternal; not affected by time: ageless; premature, untimely
In keeping abreast with the trends over the past several years, many artists and labels competitively vie for a spot at the heap of recognition and success in the music industry, consumers, and public and everlasting legacy.
Let me ask you all this question? What is the last timeless record you heard in the past decade? Aside from Adele, do you have a definitive answer? Bruno Mars has been consistently putting out hits, but would you consider his music timeless?
In this microwave era where there is such a need for consumption and a lot of it, the consumers who want to consume, the content creators are feeding them and pushing out a lot of product. This is where the prevalence of Internet and social media comes in. Social media and internet has allowed quick and fast access for anyone seeking fame, fortune, or viral hits or videos, in which may not have been accessible in previous decades. It also allows for new, fun, different, and innovative ways for the artist to interact with or connect with fans and the consumer and buying public in terms of appeal.
There are artists that are worthy of timeless music but because of the abundance of access and accessible content.
“Every timeless tune has a timeless message that resonates through generations. Keeps young and old coming back to listen, sing along and trigger memories of when they first heard it and their youth. Music is what keeps the world one and makes us feel young.”