Why it can be better to work for an ‘unsexy’ brand — Here’s a bias I’ve noticed among designers: If you work at a “dry” enterprise like NBC, Oracle, or Dell, you’re less smart or less skilled than the designers working at “cool” brands like Nike, Facebook, IDEO, or Tesla. I’ve worked both at enterprise companies and at “cool” brands, and what…

In the world of UX Design, Guerrilla User Testing is a well-known and popular technique for gathering user research on a shoestring budget. A lesser known but no less effective technique is the practice of Gorilla User Testing. The two are often confused because of the similarities in the naming…

Video version of this article: https://youtu.be/njBwem4iTDc The lowest common denominator for interface design has risen over the last decade. You see a lot less of this now:

Video version of this article: https://youtu.be/QDBQTazZcwQ Terrible UX Design jobs are flooding the market right now. You can tell a lot about a UX Design job and who wrote it based on the job description. Think about it: to find a qualified worker, you first need to figure out what…

Video version of this article: https://youtu.be/bOV59hKJZ3I “I feel like I don’t belong here” “Everyone else is so good, I don’t know if I’ll ever reach that level” “How in the world did I get into here?” Talking to other designers, I keep hearing the same issues: low confidence and impostor…

Video version of this article: https://www.youtube.com/watch?v=k8f645xVO34 The term “Customer Delight” is being thrown around a lot lately. The little apps you’re making are to be “usable, useful, beautiful and delightful” or some crap like that. But what does delight even mean? Why it matters A lot of posts on this subject are misleading…

Video version of this article: https://www.youtube.com/watch?v=OE7DtfGxMNw Ageism is a huge issue in the tech industry. …