Why it can be better to work for an ‘unsexy’ brand

Photo: Hero Images/Getty Images

HHere’s a bias I’ve noticed among designers: If you work at a “dry” enterprise like NBC, Oracle, or Dell, you’re less smart or less skilled than the designers working at “cool” brands like Nike, Facebook, IDEO, or Tesla.

I’ve worked both at enterprise companies and at “cool” brands, and what…

Video version of this article:
https://www.youtube.com/watch?v=k8f645xVO34

The term “Customer Delight” is being thrown around a lot lately. The little apps you’re making are to be “usable, useful, beautiful and delightful” or some crap like that. But what does delight even mean?

Why it matters

A lot of posts on this subject are misleading…

Jamal Nichols

German-American design expert. Founder of www.truthaboutdesign.com

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