The goal of design exercises should be to get a feel for your chemistry when working together, not to assess if you can design or not. By the time you are in this step of the hiring process, a good interviewer ought to know whether you have the hard skills.
Great design understands that the average layperson can’t always articulate solutions — they only know they have a problem. It’s up to the designer, who lives at the intersection of technology and the creative arts, to come up with new ways of solving that problem. The designer can make unexpected connections between subjects and solve the problem in new ways.
…rove conversions by 0.4%. But if you look at the whole experience, it’s really starting to degrade. That’s the type of result you get when you myopically optimize your product based on data points and single-digit improvements to conversion, without considering the overall experience.
The iPhone and iPad are designed to handle some tasks formerly given to laptops and desktops. In the process of creating this new form factor, the iPhone and iPad are able to handle entirely new tasks as well. A similar dynamic occurs with Apple Watch being able to handle tasks previously given to iPhone, wh…