As Timo Elliot of SAP puts in simple terms, data governance is “stopping people from doing stupid things with data”. “Stupid” is a broad term. Stupid could be placing sensitive data in the wrong hands. Stupid could be using the wrong dataset or formulating an incorrect logic. Stupid could be duplicating work that has already been done before. Stupid could mean accessing a stale version of a data asset. Stupid could be showing people what they’re least interested in. Stupid is having no clear ownership of your data assets.