There is no such thing as UX Design

A few weeks ago, prominent Design leader Alan Cooper declared on Twitter, “There is no such thing as UX Design”.

Tweet from Alan Cooper

This, of course, cause a tweet-storm in the design world. People agreed and disagreed vehemently with Alan, and then with each other. Alan would later go on to apologize for tossing this “hand grenade” out there and causing such a stir. It was completely outrageous, and absolutely true.