Why is email hosting necessary for business communication?

James Smith
3 min readOct 24, 2019

If you are using generic mail for business communication then you are slowing down the growth of your business.

A business is a profession and when you enter into a profession, you want to look professional. For example, you have an office address and setup. Also, you have the required qualifications and training to be a professional. You buy the latest model phone for communication and you should use hosted email instead of regular Gmail or any other service.

For business communication, you need a dedicated phone number, social profile and email account. Your email should have the impression of your business and profession. Here you can argue that buying email hosting in Australia just to get your business name could be expensive but you won’t say so after going through the advantages of dedicated emails.

Here’re the advantages of getting a dedicated email account for business communication

1. Building professional value with a brand

The email would carry your domain name. It would popularize your domain and help the receivers in recognizing your business. For example, if you do email marketing, the targeted clients won’t spam your mail because your mails won’t look unprofessional.

2. Secure access

The most important thing about communication is security. You would never share your email password with anyone but how would you prevent envious competitors from hacking into your email account and going through the communication you had with your clients. Here dedicated email service would help because it comes with encrypted service that locks information to prevent hacking.

3. Storage space

How much free space could you get with free Google mail? For business communication, you would need buying more space and it would prove to be an expensive affair. But with a dedicated email service, you would have no dearth of storage space. You would be allowed to scale your storage space as and when required.

4. Virus filter

Google has a virus filter but it is general. It won’t work in business communication. Also, you can’t rely on free email service to filter spam messages. You need dedicated service to remove the filters from your business communication.

5. IMAP and POP

In addition to encrypting your email messages with 128-bit encryption, the hosted email would also encrypt the traffic generated to the business mail. For example, it would see that your server receives messages from the right authority and not from bots.

If you search for email hosting in Australia, you will find a number of companies providing dedicated email service to businesses like yours. You can contact one of the email companies and get dedicated service for business communication.

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James Smith

I’m a professional website developer, I’m eager to learn new technology and much interested in artificial intelligence (AI).