You should spend more time identifying the problem and trying to get to the core of it than trying to come up with solutions.
Linear UX
Mo Mozafarian
4497

This is very true, fully understanding the problem is often overlooked. We all love to jump in to solve the problem without taking the time to take a step back and do our research. A designer who can see all the angles and issues is much better placed to find the best solution rather than the first.

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