Hi Ted, thanks for reading. Basically, it is my belief that as companies strive for hyper-polished products, many consumers (such as myself) become more vocal supporters of experiences on the other end of the spectrum. This can manifest itself in an endless number of ways such as enjoying bootleg merchandise, ditching iTunes to return to vinyl records, supporting movies that are uneven but consistently ambitious, and retro gaming (which is, at least in part, a rejection of Sony and Microsoft’s increasingly safe/uninteresting vision of gaming’s future). Of course, as these trends become more popular, they risk being monetized again by the companies whose banality inspired them. It really is an endless conversation.