Brand building process: how to create a winning brand

James Church
Sep 5, 2018 · 4 min read

A brand is what helps businesses to inspire loyalty and grow their customer base. It’s no longer enough to have a great product. You must embrace the power of branding if you are to succeed.

Take an accountancy firm, for example, each has the same product — they manage your accounts and file your returns — however, it’s brand that gives one a distinct difference over the…

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James Church

Written by

Marketing Director at Robot Mascot. Specialist in startup marketing - helping founders pitch, launch and grow. www.robotmascot.co.uk

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